Straight outta… China? The young Asian artists bucking hip-hop trends

(CNN)His rhymes are reminiscent of the gangster rap of 50 Cent, but instead of a do-rag and six-pack, baby-faced teenage rapper Rich Chigga sports a pink polo and fanny pack.

Indonesian-born Rich Chigga, whose viral hit “Dat $tick” has racked up more than 50 million views online, is the principal — and some say unlikely — face of a new generation of edgy, young Asian hip-hop acts, whose growing popularity among US audiences is helping to subvert Asian music stereotypes.
Born Brian Imanuel, 17-year-old Rich Chigga is signed to 88 Rising, a Brooklyn-based record label responsible for acts such as Korean rapper Keith Ape, Chinese hip-hop group Higher Brothers and Joji, a Japanese-Australian producer who kicked off the Harlem Shake meme video phenomenon.
    “We want to push the culture forward,” said 88 Rising head Sean Miyashiro. “We’re not trying to break stereotypes or change people’s mindsets. We’re showing people what we can do, by doing what we do.”
    Miyashiro, a Japanese-Korean Brooklynite, founded the label in early 2016 after leaving his job at Vice Media’s electronic music platform Thump. “At first it’s a wild visual to see, somebody Asian rapping that way, killing it in a video,” said Miyashiro of the label’s appeal.
    The company, which is known for its slew of massive viral video hits and collaborations with established American artists such as Ghostface Killah and Skrillex, has reached a sort of cult status among fans, especially those in Asia.
    “Our artists and our brand is the most influential in Asia because we aren’t coming from some manufactured pop machine. We are the tip of the sphere of a new face of music,” said Miyashiro. “The reason for that is we are the first label that actually is making impact in the West and East.”

    Straight outta China

    But 88 Rising acts are not the first Asian faces to make inroads in America.
    In 2004, Chinese American rapper MC Jin made headlines after winning numerous freestyle battles, before later signing to the well-known hip-hop label Ruff Ryders.
    “It was good that Jin and people like that existed to trailblaze the way, but it’s a completely different era now,” said Miyashiro. “I think with social media, people are used to seeing Asian people in general … and the world is more open.”
    Compared with MC Jin’s debut single “Learn Chinese,” Higher Brothers’ online hit “Made in China” offers more of a nuanced take on modern Asian identity. Both songs mix English and Chinese lyrics, but the Higher Brothers go deeper, poking fun at themselves. (Sample lyric: “My chains, new gold watch, made in China. We play ping-pong ball, made in China.”) In the video, which has so far racked up more than 3 million hits on YouTube, they don China Olympics track suits and Chun Li-style buns, all the while rapping in a slow Dirty South-like drawl.
    Unlike themes common in US hip-hop, the Higher Brothers rap about their everyday lives, with songs about 7-11 convenience stores and the social media platform WeChat. Their lyrics alternate between the profane and the profound. One of their emcees, Melo, even got in trouble with China’s notorious censors over a viral song about Uber that featured the lines, “I don’t write political hip-hop. But if any politicians try to shut me up, I’ll cut off their heads and lay them at their corpses’ feet.”
    We’re “straight outta China!” said band member MasiWei of the band’s unique style and attitude, adding that “nothing” is off limits to the group.
    Higher Brothers, who have four singles off their latest album “Black Cab,” attribute their new-found popularity with American audiences to 88 Rising.
    “It’s so exciting. We’re all Asian, but we have a different culture and style,” said MasiWei, of working with the label.
    The 24-year-old added that while language can sometimes be a barrier, their goals are “the same.”
    “Generally, people are very supportive,” said Rich Chigga, who is ethnically Chinese. “When I came to America [for his summer five-city tour] and I met with all these rappers I talked to online, they showed a lot of love … There was probably just a few racist YouTube comments, but that was really it.”
    In some ways, their paths seem to be easier than their Asian-American counterparts’.
    “We grow up in America, getting slotted into a lane and having to follow the American societal norms, political norms, etc., but these guys are free from all that,” said Andrew Fung, half of Fung Bros., a Chinese-American duo popular on YouTube, who collaborated with Higher Brothers. “They’re Asian from Asian countries, so there’s cultural space for them to be more fluid. They get to be who they want to be, say what they want to say and it’s refreshing.”
    Up next for 88 Rising are more tours and more artists, as well as maybe adding a female artist to the lineup. Rich Chigga just finished a summer tour and is going on a wider US tour in the fall. Higher Brothers is playing a China-wide tour, with a sold-out concert in Hong Kong in August and a November appearance at Clockenflap, Hong Kong’s massive music festival, whose lineup includes Massive Attack, Feist and The Dandy Warhols.
    88 Rising is also bringing American artists to Asia.
    “People are coming to us to collaborate now. We’re the tastemakers,” said Miyashiro. “They want to be big in Asia and appreciate our freshness and unique point of view.”

    More From this publisher : HERE


  • Download hundreds of hip hop and rap beats, r and b instrumentals, sound effects, stock music
  • Teaches you how to combat the effects of male aging, or andropause, through nutrition and exercise
  • Improve upper body and lower body function, strength, endurance, and resiliency.
  • You will learn the basics of copyright law which will help to determine what is best.
  • Teaches the secret how Asian Women lose 45 pounds in 60 days and stay thin without working.
  • Start your own importing business. Sourcing from China eBook tells how.
  • Do you like asian women how would you like to be a master in the art of dating, bedding.
  • Hottest online hip hop beat machine Produce your own beats to download
  • Beats Today - Order Your Copy Now You Can Be Producing Radio Quality
  • Clickbank Ads

    If you like our content help us with a share… or two …  

    Also -  I have some free stuff for you .......

    Nr 1. In This FREE Report you can Discover:

    Secrets to acquiring the freshest, hottest leads via YouTube In-Stream ads quickly and easily! Best secret tips for the most effective targeting for your ads! Totally legal, but little-known method for literally stealing traffic from your competitors! Get more traffic to your videos and landing pages without spending a fortune! And much more - all within this special FREE report!


    Nr 2. Did you know you can Absolutely EXPLODE YOUR EMAIL LIST FOR FREE with UNTOUCHED offline sources?


    Nr 3. The #1 secret to becoming an affiliate superstar - Earn your first $100 online – without a dime to invest.

    If you’re still looking to “make it online – I have just the thing for you. It’s a video series that shows how to make your first $100 online – even if you don’t have a dime to invest. Yes – nothing.  Free.  Nada. Is this possible? You bet. It’s the most powerful system used by those “in the know”. Good things don’t have to be difficult. And they don’t only come to those who wait. Have A Look


    Nr 4. Top 10 Email Marketing Mistakes. Which of these mistakes do you make?


    Nr 5.  You can learn about : The hottest social networking site that will send an unlimited stampede of traffic to your site - for FREE! How to quickly locate a swarm of hungry buyers using "information portals"! The fast and easy way to use simple images to siphon targeted traffic, on command! Learn how to get the most possible traffic from Instagram, and make sure that traffic converts! And much more ...


    Nr 6. It’s no secret… Facebook is an incredible place to get tons of free, viral traffic. But… most people are going about it all wrong.  How many of these mistakes are you making? Download the free report to find out.


    Nr 7.  Special free report .  It's called "Operation Midas Touch" and you can download it here...

    The report features a surefire method for generating at least $1000 per week online,without a website or product of your own!

    Nr 8.  Instagram is still one of the hottest ways to get a LOT of traffic fast. All by sharing images. Sounds easy enough, yeah? Well, yes and no. If you want to really start driving a lot of  traffic and making sales using Instagram then you should download this report.

    Nr 9.  When it comes to creating a product online there are so many ways to approach it. Wouldn’t it be great to just get the meat of it all so you can get started faster? Well, the good news is, today you can download a guide called the Product Creation Formula Quickstart Guide. It’s as the title suggests - a Quickstart guide. You’ll get a list of action steps to take right away. Download your copy today !

    Nr 10. Would you like to finally USE all of that dusty PLR you have sitting around on your harddrive? Or maybe find the resources for the best PLR available - at the best prices? What about how to use that PLR to make you money with just a few minutes of work. Well, you’re not going to want to miss this!

      Nr 11. Buzzfeed’s top post has more than 21 million views. Think about that for a sec… ONE of their articles has had over 21 million people who have read it! And they have thousands of articles... what would you do with that kind of traffic? A friend of mine hacked their method and was able to use it to get 11,592 targeted new subscribers in 2 weeks on their very first attempt!

    Nr 12. Push notifications are one of today's hottest trends in website traffic and conversions, and for good reason. Studies have shown that as many as 40% of people will opt-in for push notifications, which is about TEN TIMES the rate of people who opt-in for emails! That’s huge! Not only that, but they're also highly effective at pulling clicks, as well. Some studies have shown CTR at an average of around 40%, with highs of as much as 80%! Again, that’s huge!

    Nr 13. Would you like to know how to get more money from the exact same number of website visitors you’re currently getting? Even if you’re website is getting as few as 1-2 visitors a day, this report will show you how to increase your profits using these few handy hacks.

    Nr 14. People have now realised that it's not the size of the list which matters, it's the quality. ... and the only way to create a quality list is by launching your own products. Let it be $7 ebooks, $17 info products, $27 video training product or software's... all of these work. My good friend Kevin Fahey has is revealing how he's launched over 20 products in the past 4 years, many of them top sellers. Needless to say he's banked a handsome amount in this time.

    Nr 15. Do you ever feel that the man you like or even love, just doesn't see you or desire you in way you want him to? Or... maybe you're able to get a man's attention though not the right kind of attention? Or... maybe you're still single because you wait and wait for men to approach you first? What you may not know is that the way we flirt will either attract the "wrong" man for us or the "right" man.

    Nr 16. When it comes to getting sales and leads online, there is ONE thing that 95% of marketers use... it's called a LIST. My friend Jimmy just released a free book that explains WHY a list is important and how YOU can build your own list. It's available right here (and it won't cost you a penny)

    Nr 17. If you have tried everything, and still aren't able to get your Ex back, then you need to pay attention.

    Nr 18. What if I told you that you could make ANY woman WANT to do ANYTHING for you? Would you think I'm crazy? Well... what If I told you that you could also make her LOVE every minute of it and come back for more?


    Nr 19. I have a special free plugin for you today. It's called "Covert Hover Mini"

    This plugin will triple your blog traffic by compelling your visitors to share your images on social media. This is some really clever stuff and it works like a charm. After you grab your free plugin, don't  forget to read the free bonus report as it will show exactly how and why this strategy works like crazy.

    Nr 20. The days of being able to get away with a basic WP theme and a pic or two are gone, your site needs to look good. Even Google are looking for you to have engaging graphics on your site. But getting good quality graphics made for your site is a pain, AND it will cost you both time and money (if you outsource it). But I have a special free download for you today. A virtual treasure chest of over 21K profit pulling graphics you can start sing today to generate more traffic & sales!

    Nr 21. 20 professional full HD background videos. These background videos are perfect for giving your videos that extra kick they need to stand out from the crowd Oh yeah they are in full 1080p HD too, I hope you'll enjoy them.

    Nr 22. If you've ever failed to create a WordPress site of your own or typically waste hours & even weeks trying to figure it all out on your own....

    Nr 23. No doubt, you've seen all of the video launches lately! There is a reason for it... Video marketing is a GREAT way to make money, and with the recent creation tools making it super accessable for anyone to get started... It's no surprise that more people are making videos. However... there is a missing element to most video marketing products...

    Nr 24. For the first time ever... You can get the straight scoop on how someone is selling over $1,000,000/year of t-shirts on Facebook!

    Use them  .... and have fun !